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The Right Message at the Right Time.
When a car warranty expires, the owner faces several potential risks and challenges related to the cost and management of vehicle maintenance and repairs. Target this list with messages they’ll be sensitive to. As good marketers know, fear of loss is a greater motivator than desire for gain:
- Loss through Repair Costs: Car owners know, once the warranty period ends, they pay out of pocket for all repairs, which can be particularly costly for major issues.
- The Challenge of Unexpected Expenses: Without a warranty, car owners may face unexpected expenses. This can impact their financial stability, especially if they don’t have savings set aside for such emergencies.
- Unknown Resale Value: Cars with active warranties are more attractive to potential buyers.
- No Peace of Mind: Owning a vehicle without a warranty makes peace of mind hard.
Marketing your products and services to people on this list, people who are thinking about risk reduction, can increase response rates.
Client Testimonial:
“We’re a transmission shop in Dallas, Texas. We started working with Les Delmont at GoLeads Automotive a couple of years ago.
We signed up for a custom lead generation program. GoLeads learned which customers we wanted, built a new website, and ran ads. New customers came in right away.
The best part is knowing if I ever need anything Les is always a call away.
I highly recommend Les and Goleads Automotive.”
Testimonials
“We started working with GoLeads Automotive a couple of years ago and over that time we have seen steady leads coming into our shop. I highly recommend GoLeads Automotive.”
Who is making use of this list of car owners with expiring car warranties?
What kind of companies are using this database to successfully market to this group?
This is a partial list of marketers using this specialized list of car owners with expiring warranties.
Extended Warranty Providers:
Offering extended warranty services that continue the protection car owners had, use this list the most.
Insurance Companies:
Insurers offer products that include coverage for repairs and services no longer covered by warranties.
Auto Repair Shops:
Independent mechanics and repair shops use this list to target these car owners with promotions for vehicle check-ups or maintenance packages.
Financial Services Companies:
Financial institutions offer savings plans and credit options designed to help car owners manage the potential costs associated with car repairs.
Aftermarket Parts Suppliers:
As warranties expire, cost-effective replacement parts are attractive to owners, and suppliers use this list to reach them.
Car Dealers:
Dealerships use this list to target these car owners with trade-in offers and incentives to purchase a new vehicle under a new warranty.
Roadside Assistance Providers:
Certain car owners lose complimentary roadside assistance when coverage expires. Third-party providers target this group for coverage in case of breakdowns.
Talk to us about your business and we can explore how you can use this list to your advantage.
Get The Most Out Of Your List With Successful Marketing Campaigns