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When a car warranty expires, the owner faces several potential risks and challenges related to the cost and management of vehicle maintenance and repairs. Target this list with messages they’ll be sensitive to. As good marketers know, fear of loss is a greater motivator than desire for gain:
Marketing your products and services to people on this list, people who are thinking about risk reduction, can increase response rates.
“We’re a transmission shop in Dallas, Texas. We started working with Les Delmont at GoLeads Automotive a couple of years ago.
We signed up for a custom lead generation program. GoLeads learned which customers we wanted, built a new website, and ran ads. New customers came in right away.
The best part is knowing if I ever need anything Les is always a call away.
I highly recommend Les and Goleads Automotive.”
“We started working with GoLeads Automotive a couple of years ago and over that time we have seen steady leads coming into our shop. I highly recommend GoLeads Automotive.”
Offering extended warranty services that continue the protection car owners had, use this list the most.
Insurers offer products that include coverage for repairs and services no longer covered by warranties.
Independent mechanics and repair shops use this list to target these car owners with promotions for vehicle check-ups or maintenance packages.
Financial institutions offer savings plans and credit options designed to help car owners manage the potential costs associated with car repairs.
As warranties expire, cost-effective replacement parts are attractive to owners, and suppliers use this list to reach them.
Dealerships use this list to target these car owners with trade-in offers and incentives to purchase a new vehicle under a new warranty.
Certain car owners lose complimentary roadside assistance when coverage expires. Third-party providers target this group for coverage in case of breakdowns.